Staff/Board | Behind Iron Range Today | Annual Report | Policies

The Name

Iron Range Today’s name recognizes the four iron deposits of the Mesabi, Cuyuna, Vermilion and Gunflint ranges that helped establish communities in Minnesota’s Arrowhead region, though mining remains active only in the Mesabi Range today, the communities across all four contain unique histories and cultures.

The Logo

The centerpiece on the Iron Range Today logo is a large haul truck used in iron ore mining operations. It’s one of the most recognizable symbols of the region that dots its landscape, and still inspires awe among visitors seeing them up close.

Its wooden banner is both a nod to the forests and timber industry, but combined with the hand-drawn design of the “Lake House” font, it represents the nostalgia of our cabins and a lifestyle on the lake synonymous with northeastern Minnesota. 

There are other subtle acknowledgements of the region and culture. The hinge on the haul truck’s bed is a motif element of the North Star. The singular line running across the bed represents our rich hockey history through the “Iron Range Line” of Mark Pavelich (Eveleth), John Harrington (Virginia) and Buzz Schnieder (Grand Rapids/Babbitt), who won gold with the famed 1980 “Miracle on Ice” U.S. Olympic hockey team. 

The Colors

Our primary Biwabik Blue represents the waters of the state and northeastern Minnesota, from Lake Vermilion and the Boundary Waters, to Lake Superior and the 11,842 lakes across Minnesota. Loosely translated from Ojibwe, Biwabik means “iron” or “valuable” and is also the city in which Iron Range Today was founded.

North Woods Green pays respects to the vast forests of the region that are home to its wildlife, conifers, balsams and bogs. The rugged terrain and beauty are emblematic of the outdoors culture. 

Iron Range Red is an homage to the unique red dirt found across the Iron Range as a result of its mineral formations.